Chad Levitt recently wrote a post about the importance of having a blog. Throughout the semester it has been time consuming to blog on a weekly basis, and I will be the first to admit that I have simply forgotten a few times. Mainly because I had too much on my plate from my other classes and my internship. After reading the article, I feel guilty for not blogging on a regular basis.
Here is a list as to why blogging is important to building your personal brand:
1. Search engines love blogs
2. Blogs are link sticky
3. You are creating an enduring asset you own
4. Increase your opportunities to get found
5. It's all about eyeballs
My personal learning project this semester covered personal branding. As a senior who is graduating in two weeks and has yet to figure out where I will be heading after graduation, it is important that I build a brand for myself. One of my goals for my PLP was to have my website appear on the first page of search results. I was successful in making it the first result, but my blog isn't even on the first page. Instead, the first page results include my website, facebook page, linked in, and then blog comments from others in my class. Had I have spent more time updating my blog, it would pop up on the first page of results.
Levitt's fourth reason as to why one should blog was important to me.
Think of every one of your blog posts as a lottery ticket; the more lottery tickets you have the more opportunities you have to win. Winning the lottery can mean getting the job you want, making more money, or just being seen as a thought leader in your space. Whatever your lottery is, each blog post you own is another chance at winning your lottery.
Here's to hoping my blog holds the winning ticket to a career after graudation.
Saturday, April 24, 2010
Tuesday, April 20, 2010
My website is not flashy and should not be compared to those of famous people who have disposable funds to pay people to build their websites. Instead, it is simple but gets my message across. It contains an abundance of information about myself that will help employers learn more about me than what is simply written on my resume. Instead the words written on my resume transform in to samples of my work that are displayed under my portfolio page. If you have time, I recommend taking a few minutes out of your day to check out my website. I am open to suggestions and would love to hear your feedback.
Sunday, April 11, 2010
Another problem I came across was locating an appropriate picture. I searched through the 400 + pictures on my computer and I did not find any. Something was wrong with every picture whether it was because someone else was in the picture or because I was not wearing business attire. In the end I decided to use a photo from my senior portraits.
Uploading my portfolio also gave me problems. Luckily I saved all my hard copies of papers so that was helfpul after my laptop was stolen. I was unable to locate hard copies of my video clips.
The process was very time consuming, but in the end very worth it. I believe it was very beneficial to me to create a website. Personal websites are becoming a necessity in order to stand out. It allows potential employers to view your work without requesting it via email. With companies having the opportunity to choose between someone straight out of college or a person with 10+ years of experience, it is important to show them you have what it takes to get the job done.
Tuesday, April 6, 2010
With St. Edward's being such a small school compared to it's neighbor located a few miles north (UT for those of you who are geographically challenged) the game day atmosphere is drastically different from Divison I participants. For starters baseball games are free and fans are allowed to sit where they please. This includes putting your chairs up against the fence behind home plate, watching from picnic tables, or on the grassy bleachers. Those who choose to enjoy a hot dog or a bag of sunflower seeds will be pleased to know that the concession stand does not have an item over $5. A drastic difference from the concession stands at UFCU Disch-Falk Field, where a drink and a dog can easily cost $10.
On Good Friday St. Edward's hosted St. Mary's for a double-header. At the end of the day both teams collected a win. The Legand of Taylor Johnson captures the Hilltoppers come back against Heartland Conference rivals St. Mary's Rattlers.
Sunday, April 4, 2010
According to Foremski," press releases are nearly useless." As an intern who sends out as well as receives a lot of basketball related releases, the text in a release is often overwhelming. It is easy to see why many releases often go unread and end up in one's trash.
Foremski's proposal to deconstruct the press release to make it user friendly is one of those hey why didn't I think of that products. By providing different sections of the release, it is likely that all of the information will be taken in by the reader. This format also allows for valid information to be correctly phrased in newspapers, magazines, and blogs. Writers will be able to spend less time looking for information on the internet.
When readers don't understand something in a release they do one of two things: continue to read the release in hopes of figuring it out or they search what ti is. It's likely to be the first choice because people are lazy.
I think it might take some getting used to, but with time it could very well become the norm in the PR world. Just like every new product, the social media press release is bound to change a few times before people are completely satisfied. What are your thoughts on the social media press release?
Monday, March 29, 2010
Sunday, March 28, 2010
After reading about memes that have generated negative publicity for corporations, I decided to check out what kind of memes are currently circulating the internet. Thanks to the greatness of Google, I was able to locate a website that documents memes and other interesting phenomena that has popped up on the internet relatively quickly. While browsing through the site, I stumbled across SnookieShop. According to Know Your Meme
"Snookieshop is a single topic blog featuring a series of photoshopped exploitables based on a cutout image of Nicole "Snooki" Polizzi, a cast member from MTV's reality series Jersey Shore. In the span of two weeks in February 2010, the Snookieshop phenomenon has spawned nearly 1000 user-contributed images, all of which have been self-archieved by the blog."
I remember this story from when it first broke in 2002. I was begging my mother for an ipod for Christmas, however she refused to spend that kind of money on a gadget that may not last longer than a year-and-a-half. Surprisingly it's a fond memory of my middle-school years. We were walking my dog around the neighborhood and I remember telling her I wanted an ipod so that I could listen to music while walking the dog or riding the bus to school without having to transport a cd player around with. She firmly told me no because she had read a story in the Washington Post about how ipod's were just expensive gadgets that became garbage after the battery died. After pouting to my father about how my mother refused to buy me the latest must have, he finally bought me an mp3 player. Unfortunately for me it was a Nike mp3 player that only held 30 songs at a time.
Since then, I have gone through three ipods (and will be purchasing my fourth in the next two weeks) because of battery related problems/ screen cracking. All three of my ipods have obtained cracked screens that slowly spread to where I am unable to view what songs I am listening to. Has anyone else had problems with their ipod's breaking on them and then getting suckered in to buying a new one?
Monday, March 22, 2010
With the Theater Arts program being as popular as it is at St. Edward's University, we decided to take a closer look as to how it all began.
Though I was able to enjoy a weekend get away that resulted in me getting engaged and a possible post graduation job with the Dallas Mavericks, I spent my spring break job hunting and updating my website. My first step actually occurred right before spring break. I made an appointment with Career Services on campus to update my resume. Prior to my appointment I was under the impression that my resume was fairly decent, however that was not the exact case. After my hour long meeting my resume was well laid out so that it would be appealing to the reader and would stand out over my peers' resumes.
I was also able to update my website, in hopes of helping land a job. Unfortunately my website is still in the works. I am still without a heads shot and without an online portfolio. I was able to add a contact box, which I found online for free. The addition of the contact box makes my website look more professional. It is also more user friendly than having to cut and past my email address in to an email.
Another step in the right direction was cleaning up my Facebook account. The encouragement came from Gayle Howard, a master resume writer and personal branding strategist. After spending 30 minutes cleaning up my Facebook I untagged over 75 pictures that I would not want future employers to see.
For those who are graduating in May and are job hunting, I suggest you follow these experts on twitter.
They offer free advice and are very tweet happy.
Monday, March 8, 2010
This year St. Edward's University is celebrating their 125 anniversary, and in honor of the celebration, the show decided to dedicate an episode to the Theatre Program.
A run down of the show:
:20 Background Information
1:00 Beginning of Mike Sullivans interview
1:40 How Sullivan ended up on the Hilltop
3:00 Who helped start the theatre program
3:45 Arena theatre experience
4:35 First show at St. Edward's featuring William Shatner
6:00 Favorite shows on campus
7:15 Challenges with the shows
9:00 Closing of the show
Saturday, March 6, 2010
Friday, March 5, 2010
Friday, February 26, 2010
Don’t be lame.
Simple words… but something we live by. We have all been involved in lame projects but we want to fight the urge to be mediocre. Our collective knowledge of what to do (and a lot of what not to do) is something we want to share with you. So if you are building a podcast, resist the urge to be boring. Check out our stories and learn from our lameness (and others).
Trust your gut, you know when something is lame - don’t do it!
If more people listened to their gut about something being lame when it came to podcasting I might actually listen to podcasts on a regular basis. I have attempted to listen to podcasts in the past and I have yet to listen to the same podcast more than twice. They have either been too long, off topic, or just plain bad. There's nothing more irritating than listening to someone ramble about nothing with constant umm's and hmm's throughout the podcast.
Tuesday, February 23, 2010
The annual national pancake day at IHOP received extra buzz this year, due to the company's ability to spread the word using social media. This year the event was pushed back a week, but that did not stop the masses from venturing out for a free short stack. The International House of Pancakes offered three of their delicious buttermilk pancakes and encouraged diners to donate to The Children's Miracle Network. The pancake house hopes to raise $1.75 million this year to reach their $5 million goal in five years since the first annual pancake day.
It's National Pancake Day! Head over to IHOP and get your free short stack (and contribute to Children's Miracle Network via donation).
Sunday, February 21, 2010
Some people are having trouble accessing Facebook and site features because of an isolated server issue. We are working to fix this ASAP.12:35 PM Feb 20th from web
Fortunately for myself, I was not one of these people that experienced problems, but I did notice Facebook as a trending topic on my home page.
Several media sites have reported that there were isolated server problems, which led to only a small percentage of users experiencing problems. With close to 400 million users, a small percentage is still a large number of upset facebookers.
By Saturday afternoon the problem was fixed and Facebook users rejoiced everywhere, because their favorite time-wasting website was glitch free.
This week's reading of Citizen Marketers covered the evolution of the Internet. Since it was first developed, the internet has transformed in many ways. The number of users has grown exponentially, especially since the 1990's. The internet has evolved from boring static pages to pages that are updated often and are more appealing to the eyes. This change has been referred to as Web 2.0. McConnell and Huba define Web 2.0 as, "creating collaborative Web experiences when information is shared multilaterally... Web 2.0 is a multiple-way communication between Web-site owner and visitor, and visitors with other visitors" (57). Web 2.0 has become very user friendly and has led to an abundance of information being dispersed over the World Wide Web.
Sunday, February 14, 2010
Friday, February 12, 2010
On Tuesday Google introduced their new service, Buzz, in hopes of coming one step closer to taking over the Internet. Google seemed to fight back against Facebook and Twitter with Buzz, but unfortunately for Google according to a Twitter search, there are more negative comments about Buzz than positive.
In an attempt to make Buzz more user friendly, Google automatically set up their users with a network of connections that they have interacted with before through their email and chat services (Gmail and Gchat). These connections are displayed in one's Google public profile. This has raised concerns over privacy as many people did not want their contacts out in the open.
"E-mail, it turns out, can hold many secrets, from the names of personal physicians and illicit lovers to the identities of whistle-blowers and antigovernment activists. And Google, so recently a hero to many people for threatening to leave China after hacking attempts against the Gmail accounts of human rights activists, now finds itself being pilloried as a clumsy violator of privacy"
Google has responded to the criticism by creating an easier to find button to allow users to edit who they follow and who is able to follow them. When Buzz was first launched, users were only able to block followers if they had a public profile. Now, they will be able to block anyone from following them. Google is also making changes to allow users to control which connections appear in their public profile.
It seems that in the past week, with this new tool introduced many people are almost unwilling to try Buzz. It's not the identical twin of their Facebook and Twitter, so why bother to learn a new social media tool that has the potential to make one's life easier. I believe that if Google is able to fix the general Google public's concerns about Buzz in the next month, that with time more people will be willing to use the service.
I myself have yet to find time to play with the service. After attempting to become a Google Wave user with no success, I am not motivated to take on Buzz. Once all the kinks are out of the system I may revisit Buzz, but until then I shall stay in my Web 1.5 (Yes I know 1.5 doesn't exactly exist) stage where I am stuck between having mastered Facebook and still learning how to tweet.
Sunday, February 7, 2010
Friday, February 5, 2010
"Ochocinco News Network. Where news is given and you can kiss the baby, and if you don't like us, child please." -Chad Ochocinco
"OCNN is the brainchild of the NFL's reigning king of social networking and his partners at Motorola. With the Motorola Cliq phone in hand, powered by MOTOBLUR technology, Ocho Cinco is transformed 'into a one-man social news network. OCNN brings you all the news you need from on and off the field, from the most exciting mind in the NFL."